Traditional organizational communications produces statements, whereas organizational storytelling produces stories. Statements and stories communicate different types of information.

Statements are stories are useful in different ways: statements are more useful when communicating information about stable environments, stories are more useful when communicating information about changing environments.

No — it depends on what you are communicating.

Storytelling is commonly used by change organizations — such as nonprofits and social change organizations — as it is very difficult to describe human impact or change without telling a story.

However, statements are more efficient at communicating information than stories — so they are preferred when not communicating change.

There is no consensus yet on industry standards and best practices, however Tell Ethical Stories — a project of No Lip Service — is a good place to start.

Story-Modeling™ is a method to produce useful stories: stories about real events that are useful. Learn more about Story-Modeling™.