Fiona has worked in communications, storytelling and narrative change for 20 years, with startups and nonprofits at the intersection of tech and the way we live, including crowdfunding, microfinance, the sharing economy, the future of work, the future of care, and the future of organizing.

Fiona launched No Lip Service in 2010 to provide public relations and communications services to change organizations in the tech and nonprofit sectors. In 2025, No Lip Service launched Story-Modeling™ , a proprietary approach to storytelling that incorporates the latest developments in narratology and principles of scientific modeling with communications practice.

Fiona’s career in communications began as founding team member and Dir. of Public Relations at Kiva, seeing the organization to $100 million loaned in 4 years with zero marketing budget. She was one of the first communications practitioners working with personal storytelling in the digital story economy. Fiona has coached more than 100 founders, CEOs, staff spokespeople and organization members in storytelling, press interviews and public speaking, including group trainings. She has placed stories in top-tier outlets including NYT, WSJ, Glamour, The Oprah Winfrey Show, The Today Show, San Francisco Chronicle, WIRED, FRONTLINE/World and has been published in top-tier publications as a ghostwriter. She provides PR crisis support selectively.

When digital media turned organizational communications toward storytelling — specifically instrumentalized personal storytelling — Fiona developed the theory and method of Story-Modeling™ to address practical and ethical issues of personal storytelling in the digital story economy.

Fiona has a B.A. (Literature, History) from the University of Melbourne, Australia, completed the Ohio State University Project Narrative Summer Institute of 2022, is a certified Narrative 4 Story Exchange facilitator, a member of the International Society for the Study of Narrative and has attended Narrative Matters since 2023. She will be presenting “... And that’s why I decided to…”: Personal Stories as Scientific Models and Why It Matters at the Narrative Conference of the International Society for the Study of Narrative in 2026. Fiona also runs The Narrative Home — a place to find events, organizations and research at the intersection of narrative and communications — and Tell Ethical Stories, advocating for industry standards and best practices for organizational storytelling in communications.

Fiona is from Melbourne, Australia and lives in Colorado, USA.