Fiona has worked at the intersection of narrative, storytelling and communications for 20 years, with startups, nonprofits and social change organizations using tech for social impact — including crowdfunding, microfinance, the sharing economy, the future of work, the future of care, and the future of organizing.

Fiona’s career in communications began as founding team member and Dir. of Public Relations at Kiva, seeing $100 million loaned in 4 years with zero marketing budget. She was one of the first communications practitioners working with personal storytelling in the digital story economy. Fiona has coached more than 100 founders, CEOs, staff spokespeople and organization members in storytelling, press interviews and public speaking, including group trainings. She has placed stories in top-tier outlets including NYT, WSJ, Glamour, The Oprah Winfrey Show, The Today Show, San Francisco Chronicle, WIRED, FRONTLINE/World and has been published in top-tier publications as a ghostwriter. She offers PR crisis support selectively.

When digital media turned organizational communications toward storytelling — specifically instrumentalized personal storytelling — Fiona developed the theory and method of Story-Modeling™ to address practical and ethical issues of personal storytelling in the digital story economy. In 2025 Fiona launched The Narrative Home — bridging the study and production of stories in the storytelling boom — and Tell Ethical Stories for ethical impact storytelling at nonprofits and social change organizations.

Fiona has a B.A. (Literature, History) from the University of Melbourne, Australia, completed the Ohio State University Project Narrative Summer Institute of 2022, is a certified Narrative 4 Story Exchange facilitator, a member of the International Society for the Study of Narrative and has attended Narrative Matters since 2023. She presented Ethical Storytelling: How to Build a Strong Ethical Storytelling Practice at frankxMontgomery and “... And that’s why I decided to…”: Personal Stories as Scientific Models and Why It Matters at the Narrative Conference of the International Society for the Study of Narrative in 2026.

Fiona is from Melbourne, Australia and lives in Colorado, USA.

Areas of Interest

• Instrumentalized storytelling

• Ethical storytelling

• Literary Darwinism

• Organizational storytelling

• Narrative cognition

Working Papers

• The Invisible, Changing Role of Story in Web 2.0

• “… And that’s why I decided to…” Personal Stories as Scientific Models and Why It Matters