Principles of narrative

These principles sit at the intersections of biology, narrative theory, and modeling & simulation, and form the foundation of No Lip Service’s approach to narrative communications.

A story is a model.

Stories are useful, not true.

The purpose of a story is subjectivity.

Stories are the language of change.

Stories are biological.

Literature is a technology.

Thought is in service to action.

Narrative is a tension communication system.

Stories model relational actions.

Stories generate knowledge, not truth. The nature of a story is subjective, not objective, so it can only contain a point of view — not truth.

The power — and purpose — of a story is communicating subjective experience; without subjectivity, simulation is not possible. Subjectivity is the feature of storytelling, not its shortcoming; objectivity is neither the purpose nor intention of a story.

Change cannot be communicated without telling a story. The construction of a story — beginning, middle, end — is the description of change, and story is the form — or language — of communicating change.

Stories are mental models before they are represented with language.

Nothing humankind has achieved would have been possible without literature. Full credit: Angus Fletcher, Wonderworks and Storythinking.

Thought — and stories — are in service to action. Movement evolved before cognition; cognition better advantages movement.

Narrative is the communication of tension from the teller to the audience, using a story. The objective of narrative is to create an alignment between the teller and audience, through shared tension.